Let’s talk about PROMO Codes on Meta!
Promo Codes are effective all year, but can be leveraged to the max during holiday season, when shoppers are searching harder and looking for great deals.
Our favorite use of promo codes is when they are used organically to maximize even MORE on prior paid ad campaigns.
For example, an e-commerce client that we work with has a paid social campaign with over 1,000 likes, 100% of the audience was invited to “like” the brand page, and about 75% accepted.
That’s 750 people that could potentially see promo code activity on their brand Facebook page!
We absolutely love this method because,
🎁 It squeezes even more out of existing or prior paid campaigns, and the cost per acquisition is almost zero.
🔄 Loyal brand fans will definitely share your code on their timelines, hello free social proof!
↗ Codes are easily trackable! Measurement! Hallelujah!
When you create Promo Codes using the Meta Commerce Manager, they make it crazy easy to share and tie in to your shopping catalog.🛍
🔥 Remember, promo codes are not just for cost conscious consumers, EVERYONE loves the feeling of getting a break on the price!