Case Study: Driving E-commerce Success for Nama Juicers
Overview
At That British Chick Agency, we pride ourselves on delivering tailored marketing solutions that drive business growth and revenue for our clients. This case study highlights our successful partnership with Nama Juicers and appliances, showcasing how we supported their entry into the US market, and their subsequent expansion into global territories.
Client Profile: Nama Juicers
Nama specializes in unique, high-performance kitchen appliances, with a focus on juicing, wellness, and nourishment.
The Challenge
In 2019 Nama approached That British Chick Agency with a vision: to bring their philosophy of nurturing wellness rituals and juicing to the US through their juicing appliance the Vitality 5800.
By 2024 the challenge was to transition from offering their signature juicer (Vitality 5800) to a diversified range of three revolutionary machines while expanding their market reach into Europe, Mexico and Canada.
Our Approach
Comprehensive Marketing Strategy
That British Chick Agency implemented a multi-faceted paid media digital marketing strategy that included:
Multi-channel paid advertising campaigns: Facebook, Instagram, Google Search and Display. Supported by advanced audience targeting and tailored localized language for potential customers in the US, Mexico, Europe and Canada.
Collaborative effort.
Thanks to our collaborative efforts over the last five years, Nama highlights include,
Product Expansion: Successfully launched three new products in the market.
Global Market Penetration: Effectively entered Europe, Mexico, and Canada.
Exceptional performance during Black Friday and Cyber Monday, resulting in record sales.
That British Chick Agency is proud to have played a pivotal role in Nama E-commerce's business journey.
By implementing a comprehensive advertising strategy, ensuring effective budget management, and building strong relationships with key platforms and stakeholders, we not only helped them expand their product line but also positioned them for sustained growth in new markets.
From the Nama Family,
“Thank you Laura for being there with us since day 1. We couldn’t have done it without you! We love you so much! Love, The Nama Team”
Our Services
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Fractional Chief Marketing Officer
The CMO services you need before you hire a full time CMO. From digital marketing strategy, to execution, to building teams. We’ll work alongside you or your team improving processes, implementing systems, and plant the seeds for long-term marketing success.
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Paid Advertising / Media Buying
Using clever creative and data, we’ll help you sell your product across paid advertising channels like Facebook, Instagram, TikTok, Google and Connected TV.
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E-commerce Essentials: Reviews & Product Photography
The first stop in your product marketing journey, and the easiest way to start working with us! Ask about our trade for reviews program, and product photography shoot packages.
Let's Talk Digital Marketing
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