Case Study: Transforming Nutcracker Ballet Gifts with That British Chick Agency
Overview
In a challenging retail landscape, That British Chick Agency partnered with Nutcracker Ballet Gifts, a direct to consumer e-commerce retailer, to navigate a significant business model pivot during the tumultuous year of 2020. Through a combination of creative direction, tailored marketing strategies, and innovative approaches to customer engagement, we have supported Nutcracker Ballet Gifts in achieving remarkable growth while fostering a strong, lasting partnership.
Client Profile: Nutcracker Ballet Gifts
Nutcracker Ballet Gifts specializes in unique, high-quality holiday merchandise inspired by the beloved Nutcracker Ballet performance. With a focus on craftsmanship and artistic value, they cater to dance enthusiasts and gift-givers alike.
The Challenge
The unexpected challenges of 2020 required Nutcracker Ballet Gifts to pivot their wholesale business model into DTC Retail and establish a robust online presence. With a pressing need to improve customer engagement, boost sales, and enhance brand visibility in a crowded digital marketplace, the company turned to That British Chick Agency for expertise in e-commerce marketing strategies.
Our Approach
Comprehensive Marketing Strategy
That British Chick Agency implemented a multi-faceted marketing strategy that included:
Email Marketing: Utilizing Klaviyo, we increased email marketing frequency and engagement, resulting in a 37% rise in sales year-to-date.
Social Media Advertising: Through targeted Facebook and Instagram Advertising, we amplified brand visibility.
Creative Direction & Copywriting: We enhanced product descriptions and blog content, emphasizing the artistry behind each item, creating a story that resonates deeply with our audience.
Sales Strategy & Budget Management: By reassessing sales channels and optimizing marketing budgets, we ensured the best use of resources for maximum return on investment.
Customer Service Strategy: Collaborating with Gorgias, we developed a robust customer service approach that improved customer satisfaction and loyalty.
Key Results.
Key Results
51% increase in out of season sales
50% Increase in out of season store sessions (+40k site session views)
9% Increase in out of season average order value
27% increase in out of season returning customer rate
39% Increase in out of season first time customers
85% Increase in out of season purchases Attributed to Marketing Efforts
Marketing Agency Review
“Working with Laura has been a game changer. She has been so thoughtful with us as we navigated new territory that has been very daunting for us, but we have come out of it bearing so much new great knowledge. It's been an incredible 5 years, and we're looking forward to 5 more!” - Esmee Dorf, CEO Nutcracker Ballet Gifts.
Our Services
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Fractional Chief Marketing Officer
The CMO services you need before you hire a full time CMO. From digital marketing strategy, to execution, to building teams. We’ll work alongside you or your team improving processes, implementing systems, and plant the seeds for long-term marketing success.
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Paid Advertising / Media Buying
Using clever creative and data, we’ll help you sell your product across paid advertising channels like Facebook, Instagram, TikTok, Google and Connected TV.
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E-commerce Essentials: Reviews & Product Photography
The first stop in your product marketing journey, and the easiest way to start working with us! Ask about our trade for reviews program, and product photography shoot packages.
Let's Talk Digital Marketing
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