Case Study: Go to Market E-Commerce Strategy with That British Chick Agency

Overview

The Food Genie Dessert Station is a revolutionary at-home ice cream maker that empowers dessert enthusiasts to create custom frozen treats with ease. To successfully launch and thrive in the competitive direct-to-consumer (DTC) market, Food Genie asked That British Chick Agency for a comprehensive go-to-market strategy that would amplify its unique value, establish a strong online presence, engage its audience, and drive sales with innovative marketing tailored to ice cream lovers.

Client Profile: Food Genie Dessert Station

Food Genie™ was born to democratize small kitchen appliances, believing everyone should create culinary wonders at home. At its core is the Dessert Station, not just an ice cream maker but a culinary genie, transforming ingredients into endless frozen delights, from gelato to milkshakes. More than an appliance, it is a portal to culinary creativity.

The Challenge

Launch a New Product and Build a Strong Brand in the US Market

The goals, increase brand awareness, establish authority, and achieve market penetration as a new player in the home & kitchen appliance space.

Our Approach

That British Chick Agency, lead by Laura Little as a Fractional CMO, implemented a multi-faceted marketing strategy, supported by a dedicated done-for-you team, that included:

  •  Email Marketing: Utilizing Klaviyo, we designed compelling email campaigns that tied in seasonal creativity and featured engaging recipes to inspire and connect with the dessert community.

  • Social Media Advertising: With a focus on Facebook and Instagram, we crafted engaging paid ads that showcased the product and recipes. Our innovative use of AI-generated images resulted in one of the highest click through rates we’ve ever seen. The Lemon Drop Slushy Margarita, won audiences with a 13% click-through rate, significantly boosting brand visibility and sparking conversation.

  • Creative Collaborations: By partnering with micro-creators like Fridgescape artist Lynzy Judish, we tapped into unique and creative collaborations designed to resonate with the "creator" audience. The Pine Needle Ice Cream Fridgescape campaign sparked engaging conversations and garnered over 5,000 organic views, showcasing the power of authentic, artful storytelling.

  • Customer Service Strategy: Collaborating with Gorgias, we developed a robust customer service program tailored to the unique needs of home appliance customers, who often require more in-depth product education. To address this, we created detailed FAQs, implemented an AI-powered chatbot for instant assistance, and placed a dedicated customer service representative to handle assembly or recipe inquiries.

  • Amazon Product Listings: Launching during the holiday season called for festive, gift-worthy visuals that captured "what's in the box" while exuding holiday spirit. We developed a variety of high-quality images and a 360-degree video to showcase the product from every angle. By meeting Amazon's requirements and incorporating editorial flair, we elevated the listings with A+ content that stood out to holiday shoppers.

Key Results.

Key Results

  • 13% Click Through Rate on AI Generated Facebook Creative

  • 169% increase in organic TikTok engagement in the Holiday Season

  • Secured over 50 pre-launch product reviews, meeting Google's criteria to display aggregated reviews directly to customers shopping on Google.

E-commerce Marketing Agency Review

“Working with Laura and her team has been an absolute pleasure. She’s not just incredibly skilled at what she does but also has a warmth and professionalism that makes every interaction enjoyable. Laura’s communication is top-notch—she always keeps us informed, listens carefully to our needs, and comes back with thoughtful, detailed plans that leave no stone unturned."

By the time things reach us, all the heavy lifting is already done. She equips us with all the data, insights, and options we need, so decision-making is effortless. Beyond that, her network and resources are extensive—whether it’s building websites, designing creatives, managing customer service, or running effective ad campaigns, Laura handles it all seamlessly. Her expertise is truly impressive and has made a real difference in our marketing success."


I’d wholeheartedly recommend Laura to anyone looking for an exceptional e-commerce marketing partner. She’s a true gem!”

Jesse Chow, Daka International

Our Services

  • Fractional Chief Marketing Officer

    The CMO services you need before you hire a full time CMO. From digital marketing strategy, to execution, to building teams. We’ll work alongside you or your team improving processes, implementing systems, and plant the seeds for long-term marketing success.

  • e-commerce advertising

    Paid Advertising / Media Buying

    Using clever creative and data, we’ll help you sell your product across paid advertising channels like Facebook, Instagram, TikTok, Google and Connected TV.

  • E-commerce Essentials: Reviews & Product Photography

    E-commerce Essentials: Reviews & Product Photography

    The first stop in your product marketing journey, and the easiest way to start working with us! Ask about our trade for reviews program, and product photography shoot packages.

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