Should you spend more to sell more?

Do you need to spend more to sell more?

Yesterday we shared a post on B2B Marketing on Linkedin and the spend more to sell more growth strategy and the "do all the things" process. In certain scenarios spending more does have merit, however,

There are INCREDIBLE non-ad spend related gains to be had for B2B businesses by,

🕵️‍♀️ Examining your create account > purchase process.
Even the tiniest increase in create account > purchase rate here would make a huge difference on LTV. AND consequently, give you a better ROI on your ad spend. (two birds one stone)

🕵️‍♀️ Inspect the current leads you have, could you double down on personal outreach to those customers that created an account but didn't purchase yet? (a bird in the hand is worth two in the bush)

🕵️‍♀️ Retention. Are your current customers happy? Could they be happier? How can you improve those relationships and build personal customer satisfaction? > (we don't have a bird analogy for this)

Although we are paid advertising specialists, when we work closely with founders we talk about all the things > Your advertising strategist should also understand your business model.

Too often we're working in silos but the truth is all the processes and the strategy should be integrated!

Weigh in on Linkedin!