Scale & Grow

Live Shopping for Retail: The One App You Need + Strategies to Succeed

Live shopping isn’t just a passing trend it’s one of the most powerful marketing tools available to retailers right now. As brands look for ways to increase engagement and shorten the path from discovery to checkout, live commerce is proving to be a high-converting, brand-building channel that connects with today’s shoppers in real-time.

Whether you’re just starting or want to scale your livestream strategy, here’s what you need to know about Live Shopping and which Live Shopping Shopify app we actually recommend based on firsthand experience.

Implementing Live shopping is your chance to own your audience and hedge against external platform dependence.

Our Top Pick: LiveMeUp (The Only Live Shopping Shopify App We’ve Test-Driven)

We’ve tried it. We use it. We recommend it.

LiveMeUp is a Shopify-integrated app that makes live shopping simple. With built-in features to stream live, showcase shoppable products, and even simulcast to TikTok, YouTube, and Instagram, this is the most comprehensive (and beginner-friendly) live commerce tool we’ve seen.

What Makes LiveMeUp Stand Out:

  • Native Shopify integration. No complex tech setup

  • Livestream to product to check out in one click

  • Shoppable replay. Repurpose and extend content-driven sales after the livestream

  • Restreaming to your social platforms for max visibility

  • Klaviyo integration for follow-up automation

  • Top-tier customer support (seriously—they’re fantastic)

🎥 LiveMeUp is free to try. Get started here


Other Live Shopping Tools (for Research & Inspiration)

While LiveMeUp is the only app we personally recommend, it helps to understand what else is out there. Here are some additional platforms that show what’s possible:

  • NOW Live – Fast setup for Shopify Plus stores with built-in event pages.

  • Bambuser – A global leader in live video shopping, Bambuser offers high-end production tools and integrations for enterprise retailers looking to scale video commerce at a global level. It supports both one-to-many and one-to-one shopping, with detailed analytics and CRM integrations.

Use these for research or in combination with LiveMeUp if you’re expanding beyond Shopify.

How to Use Live Shopping in Your Retail Strategy

Think of live commerce as a super charged way to get closer to your customers, and create a personal connection,

You can use Live Shopping to,

  • Launch a new product or collection

  • Create exclusivity around limited drops

  • Partner with influencers for collab events

  • Reconnect with dormant email subscribers through replays

  • Retarget viewers with discounts or loyalty perks

Let’s Go Live Together

At That British Chick Agency, we help retail brands go live. 

Whether you’re curious about setting up your first live shopping livestream or ready to scale an entire series, we’re here to help market and produce your first or next live shopping experience. 

📩 Start a conversation with our Fractional CMO, Laura Little.

Summary: Live shopping is a powerful way for retailers to connect with customers in real time and drive sales faster. The app we recommend is LiveMeUp, a Shopify-integrated tool that makes live commerce easy, with features like one-click checkout, social restreaming, and shoppable replays. Other platforms like Bambuser and NOW Live are worth exploring if you're scaling or researching options. At That British Chick Agency, we help brands plan and launch live shopping events that engage audiences and grow revenue.

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