Scale & Grow

Scaling Smart: How a Fractional CMO Can Help Your Startup Thrive

In today’s competitive business landscape, startups are constantly looking for ways to scale their operations while managing tight budgets. Enter the Fractional CMO (Chief Marketing Officer)—a savvy solution that allows emerging businesses to leverage high-level marketing expertise without incurring the cost of a full-time hire. At That British Chick Agency, led by our skilled Fractional CMO Laura Little, we specialize in equipping SaaS and e-commerce companies with the marketing strategies they need to achieve sustainable growth.

Understanding the Role of a Fractional CMO

A Fractional CMO is an experienced marketing professional who works on a part-time or project basis, offering the strategic insight and operational expertise that startups often need. Unlike traditional in-house CMOs, a Fractional CMO can provide flexible services tailored to your specific business requirements. 

For instance, they can help optimize your marketing strategy, enhance brand positioning, or navigate building teams —all while ensuring you stay within budget. 

According to a study by Deloitte, 61% of companies that utilize fractional executives reported increased profitability while 46% saw enhanced operational efficiency.

Why Choose Fractional CMO Services?

There are numerous benefits to hiring a Fractional CMO, particularly for SaaS and e-commerce businesses. By collaborating with an expert, you gain access to innovative marketing tactics and industry insights without the long-term financial commitment. 

Furthermore, a Fractional CMO can implement their strategies quickly, enabling your startup to adapt and respond to market changes effectively. 

How Does a Fractional CMO Work?

The process of working with a Fractional CMO is seamless and collaborative. 

Initially, the CMO assesses your current marketing initiatives and identifies areas for improvement. They then develop a tailored go to market, or growth strategy aligned with your business goals, focusing on key performance indicators (KPIs) relevant to your industry.

After the strategy is in place, the Fractional CMO oversees process, execution and measurement. 

Hire a Fractional CMO

Laura Little Fractional CMO brings a wealth of product knowledge and experience to the businesses she works with along with a professional agency team and talent resources. 

Start a conversation with Laura Little and explore how That British Chick Agency's Fractional CMO services can help your business. 

Laura Little Fractional CMO brings a wealth of knowledge to the businesses that work with her, as well as access to a professional expert agency style team. 

Summary: A Fractional CMO offers startups expert marketing leadership without the full-time cost. At That British Chick Agency, Laura Little helps SaaS and e-commerce businesses grow with tailored strategies, brand positioning, and team-building insights.

With flexible, cost-effective solutions, a Fractional CMO ensures faster execution and better results. Ready to scale? Connect with Laura Little today!

*Affiliate Disclaimer: Some of the links in this post are affiliate links. This means that if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Our Services

  • Fractional Chief Marketing Officer

    The CMO services you need before you hire a full time CMO. From digital marketing strategy, to execution, to building teams. We’ll work alongside you or your team improving processes, implementing systems, and plant the seeds for long-term marketing success.

  • e-commerce advertising

    Paid Advertising / Media Buying

    Using clever creative and data, we’ll help you sell your product across paid advertising channels like Facebook, Instagram, TikTok, Google and Connected TV.

  • E-commerce Essentials: Reviews, Influencers & Product Photography

    E-commerce Essentials: Reviews & Product Photography

    The first stop in your product marketing journey, and the easiest way to start working with us! Ask about our trade for reviews program, user generated content, and product photography shoot packages.

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