Scale & Grow

How to Get Featured and Free Publicity for Your Business: PR Tips that Work from That British Chick Agency

E‑commerce brands can increase their visibility for free when they add simple public relations outreach to their marketing strategy.  At That British Chick Agency, we help brands do this every day through our professional network and Fractional CMO services. 

Here are a few tips for getting free PR,

Know the Basics of PR

PR for online stores focuses on getting products and stories in front of journalists, bloggers, and niche communities. This type of coverage lifts credibility, widens your reach and is great for search engine optimization.

Use HARO (now a part of Featured.com)

Help a Reporter Out (HARO) matches reporters with expert sources. Sign up for the daily e‑mail, scan for questions in your niche, and answer quickly with useful insights. Timely, thoughtful replies can earn you quotes in well‑known outlets and quality backlinks. Learn more at https://featured.com

Sign up for Source of all Sources 

Peter Shankman took back the vibe of HARO, and created source of all sources. 100% Free. 

Join for collaboration and press opportunities across a wide range of industries. 

https://sourceofsources.com/

Collaborate with Your Existing Network

Create original content by collaborating with your existing network. Aligning mutually beneficial goals and ideas. This can be done through giveaways, thought pieces, webinars, and editorial content. 

Treat social media as part of PR

Instagram, Facebook, TikTok, and LinkedIn let you speak with customers and influencers alike. Follow and find writers or content creators that are covering your topics, share news, respond to comments, and highlight your brand/s in your communication with them. Strong engagement often leads to features and collaborations!

Free publicity can be yours when you answer relevant HARO queries, build strong ties with PR agencies and media contacts, share every success on social platforms, and measure the impact of each campaign. At That British Chick Agency, we're here to help you navigate the complexities of e-commerce PR and maximize your marketing efforts through tailored Fractional CMO services.

Need help raising your brand’s profile? Fill out our contact form to begin a conversation with Laura Little, our Fractional CMO, and discover how we can help your business with marketing and partnerships.

Summary: E-commerce businesses can gain free publicity by adding public relations (PR) outreach to their marketing strategies. Simple steps like using HARO, signing up for Source of All Sources, collaborating with networks, and engaging with journalists on social media can increase visibility and credibility. That British Chick Agency supports brands in navigating these PR strategies through expert guidance and customized Fractional CMO services.

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