Key TikTok Affiliate Metrics

TikTok provides official data to help you evaluate influencers. These are the main ones to know:

• Sample Score

Shows how likely an influencer is to create strong content with your product. A higher score usually means a better match for your brand.

• Estimated Post Rate

Tells you how often they are expected to post about your product. This shows how consistent they might be in sharing content.

• 30-Day GMV (Gross Merchandise Value)

The total sales generated from their content in the last 30 days. This helps you see how effective they are at turning interest into orders.

• Average Views

Gives you an idea of how many people typically see their content. More views mean a larger potential audience for your brand.

Deciding Who Gets Samples

When deciding who should receive product samples, start with sample score and post rate. These reveal whether an influencer is likely to create content that truly connects with their audience.

Next, look at their 30-day GMV. A strong sales history shows that their followers trust their recommendations. Combine this with their posting frequency, since consistent content can matter just as much as past sales.

Different Affiliate Profiles

Each type of creator offers different advantages:

• High-GMV Influencers: Skilled at generating orders, though they may post less often.

• High-Post-Rate Influencers: Share content regularly, which helps grow awareness and keep your brand top of mind, even if sales are lower.

What to Focus On: GMV or Post Rate?

Your choice depends on your brand’s goals.

• If your priority is increasing sales quickly, focus on GMV.

• If you want to strengthen brand awareness and create long-term relationships, focus on post rate.

• A combination of both is often the most effective approach.

Reducing Risk with Samples

To avoid wasting resources, some brands offer refundable samples. This helps make sure only creators who are serious about the partnership receive products.

Finding the Right Balance

The strongest strategy often includes a mix of high-GMV creators and high-post-rate creators. This way, you can generate immediate sales while also building awareness and trust over time.

In Conclusion

Choosing TikTok affiliates doesn’t have to be complicated. TikTok provides useful metrics that help you see how well creators perform, making it easier to find the right match for your brand. Different influencers bring different strengths, whether it is increasing sales, growing awareness, or staying consistent with content. The key is to know your goals and work with creators who align with them. With the right mix, you can achieve both immediate results and long-term growth.