Scale & Grow
10 AI Tools Every Fractional CMO Should Know About
Being a Fractional CMO means wearing many hats. You’re often expected to lead strategy, manage campaigns, and deliver results with limited time and resources. That’s why using the right tools makes a big difference. Artificial intelligence is no longer a buzzword. It’s something that can genuinely help you work faster and make smarter choices. In fact, McKinsey reports that 63% of businesses saw increased revenue after adopting AI in their operations.
Here are our ten AI tool recommendations,
1. ChatGPT
Who wouldn’t know our best friend, ChatGPT? ChatGPT by OpenAI is a tool that helps with writing content, answering customer questions, and generating ideas. It understands natural language and responds in a human-like way. Many marketers use it for writing blog posts, creating social media captions, or providing customer support. A 2023 report by Gartner found that 38 percent of marketers using tools like ChatGPT delivered content faster and improved customer engagement.
2. Jasper AI
Jasper is an AI writing assistant designed for marketers. It helps you create email copy, website content, ads, and more. The tool gives you templates and writing suggestions to speed up your work. Jasper users have reported saving up to 70 percent of their time and improving the quality of their content by 40 percent. Just think of Jasper as the copywriter who never sleeps.
3. Canva (with Magic Studio)
Canva’s Magic Studio offers AI features like automatic background removal, caption generation, and visual suggestions. It is easy to use and perfect for teams without a dedicated designer. According to Canva, 65 percent of users say these features help them complete design work in half the time. With Canva, design work just got easier, even if you are not a designer.
4. Jacquard
Writing emails that people actually open is hard. Jacquard uses AI to come up with subject lines and messages that sound natural and match your brand tone. It helps you send emails that feel more personal, and businesses using it have seen more people clicking and engaging with their content. Jacquard users have seen an average 19% increase in open rates and a 31% increase in click rates, according to the company.
5. Scalenut
Scalenut combines keyword research and content writing in one tool. It uses AI to build outlines, suggest headlines, and help you write SEO-friendly articles. If you want more people to find your content on search engines, this tool can help you get there faster. Scalenut reports that users have seen up to a 50% increase in organic traffic within three months of consistent use.
6. MarketMuse
If you want your content to perform better, MarketMuse is your research partner. MarketMuse is a content strategy platform that uses AI to suggest topics, optimize existing content, and improve search rankings. It helps you focus on the right keywords and build content that performs well over time.
7. My Stella AI
If you’re looking for an always-on, always-organized marketing co-pilot, you should try My Stella AI. My Stella AI is a personal assistant for marketing teams. It helps manage tasks, organize workflows, and gather performance data across different platforms. This tool is useful for CMOs who need help keeping projects on track.
8. RivalFlow AI
RivalFlow AI helps you stay ahead of your competitors. It analyzes content on other websites and gives suggestions to improve your own. You can use it to strengthen your search rankings and understand what your audience is looking for. It’s like having a secret weapon to outsmart your competitors.
9. Ocoya
Schedule, design, and write—all in one clean dashboard. Ocoya is an AI tool that supports social media content creation. It helps you write posts, create visuals, and schedule content across platforms. The tool also includes analytics to help you measure performance.
10. Midjourney
Bring your creative ideas to life without touching a design tool. Midjourney is an AI image-generation tool. You can use it to create unique visuals for branding, social media, or ads. It is especially helpful for campaigns that need eye-catching graphics without hiring an illustrator.
You don’t need to use every tool out there. But knowing which AI tools can help with your day-to-day work gives you an advantage. These ten are a great place to start for building smarter marketing systems without adding more hours to your day. With the right setup, even a small team can achieve the kind of results you'd expect from a full marketing department.
At That British Chick Agency, we help businesses grow through simple, effective marketing. If you’d like to talk to our Fractional CMO, Laura Little, send us a message. We’d love to hear what you’re working on and how we can support you. We believe that AI should make marketing easier, not more complicated.
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