Tiny but mighty tip - Digital Marketing does not replace a sales person.
Today's tiny but mighty tip for any #B2B company, or solopreneur that has a product that involves selling #wholesale or activating third party distribution eg: Dr’s offices, gyms, grocery stores, market places.
Search and Social Marketing is not a replacement for a direct B2B sales strategy!
In these cases Search and Social marketing should be used to support your salesperson or sales team, they should never exist without each other.
❌ You WILL NOT GROW 🌳 your business without a sales strategy in place.
"They’ll find us online", is simply not a plan.
If you are reading this and your brain is 😵💫 here are 3 simple things that you can start with to GET on the horse, improve or create a process and close more deals! 💰
👩🏾💻 Get organized.
Add all your potential and current prospects to a customer relationship management tool. (CRM)
⚡️We really like HubSpot as a starting point. It lets you do A LOT for free and it’s pretty simple to set up.
👩🏾💻 Create 3 “template” emails.
Keep them short and to the point. You don’t need an essay. Introduction, follow up, and break up. There’s tons of resources on this topic in the world.
We like Tom Boston for content and creativity on this topic.
Keenan also has some good insights for method and tactics.
👩🏾💻Tracking & Follow up.
We can’t tell you how many people respond to me and say “thanks for following up” - So many deals get lost because we abandon the follow up. 🔍 When you're detailed with scheduling and tracking your correspondence you’ll be more successful.
Tracking feels a bit spooky at first, but it takes the pain out of all that “wondering” if an email was received or opened. Most CRMs have this as a free feature, Hubspot does.
🐟.. and hey guess what, you can automate a lot of this if you choose to, and only bring in your salesperson when a prospect is heating up. 🔥