Mastering Black Friday & Cyber Monday Marketing 2024

Marketing tips for Black Friday & Cyber Monday Holiday Season!

Looking for some sweet ideas for Black Friday Marketing? Here’s a few to get you started.

Offer Early Access to VIP Customers

Reward loyal customers by giving them early access to Black Friday deals. This creates a sense of exclusivity and urgency.

Flash Sales and Limited-Time Offers

Throughout the day, host short-duration flash sales on select items.

Create Black Friday Cyber Monday Specific Product or Collection Bundles

Bundle products at a discounted rate to increase your average order value (AOV).

Leverage Social Proof

Use Yotpo  reviews, testimonials, and user-generated content (UGC) to build trust and encourage new shoppers to purchase.

Killer Email Countdown Sequences

Use Klaviyo email sequences with countdowns to build anticipation leading up to Black Friday, as well as follow-ups during the sale.

Host a giveaway leading into Black Friday
Maximize engagement with Gleam.io giveaways by utilizing email entries and viral shares to boost audience interaction and broaden your reach before Black Friday.

Black Friday - Cyber Monday is one of the most exciting promotional opportunities during the year. It’s what I like to think of as the kickoff to the holiday season. Around this time of the year, the concept of “surprise and delight” can heavily go into play. So, what exactly is surprise and delight? It is exactly what it says on the box. It’s a way to surprise your customer and delight them, creating bundles of lovely emotional connection to your product. Surprise and delight can be used in every step of the customer journey from your ad creatives to your email marketing campaigns, to your inserts to what goes inside the box.

Going big on surprise and delight during this very very competitive season can help your brand stand out from the crowd and keep and retain new and existing customers.

Black Friday Cyber Monday Marketing Tip from Agency Expert Laura Little, That British Chick Agency.

As featured in Storyly.io Snacks

Black Friday Cyber Monday Guide
Summary: Black Friday Cyber Monday Marketing tips from 24 experts including Marketing Agency Founder Laura Little.

*Affiliate Disclaimer: Some of the links in this post are affiliate links. This means that if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All opinions remain my own.

Your Ultimate BFCM eBook: Mastering Black Friday & Cyber Monday 2024

Packed with over 60 pages of actionable tips and 24 industry expert opinions. This is your go-to guide for everything from prepping ads and digital stores to crafting the perfect email and social strategy. If you haven't downloaded it yet, now's the time.

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