The Engagement Rate Calculator—a powerful tool for marketers, social media managers, and creators looking to measure the impact of their content. Whether you’re analyzing TikTok influencer reach or evaluating the effectiveness of your organic social media posts, this tool provides instant, accurate insights.

With separate calculations for photo and video engagement rates, you can:

• Assess TikTok Influencer Reach: Quickly evaluate the true engagement of potential partners by comparing likes, comments, and video views relative to their follower count.

• Optimize Organic Social Media Posting: Track and analyze your content performance across platforms, helping you refine strategies and boost organic engagement.How do your results stack up? TikTok vs. Instagram Engagement Rate Benchmarks (2024)

How do your results stack up? TikTok vs. Instagram Engagement Rate Benchmarks (2024)

If you're looking to benchmark your TikTok or Instagram performance, here are some insights and current engagement rate thresholds:

TikTok Engagement Benchmarks

• Average TikTok Engagement Rate: 2.65%

  • High Engagement: Above 5%

  • Standard Engagement: 2% - 5%

  • Low Engagement: Below 2%

  • Engagement tends to be higher among smaller accounts (<5K followers), often reaching above 5%. Larger accounts (>100K followers) typically see lower rates of around 1.5% - 2.5%​

Instagram Engagement Benchmarks

• Average Engagement Rate: 0.7%

  • High Engagement: Above 1.5%

  • Standard Engagement: 0.5% - 1.5%

  • Low Engagement: Below 0.5%

  • Micro-influencers (<10K followers) usually have higher engagement rates between 1% - 3%, while larger profiles (>100K followers) often average between 0.5% - 1%​

Further Resources

• Socialinsider's Social Media Industry Benchmarks Report​

  Socialinsider

• Rival IQ's 2024 Social Media Benchmark Report​

  Rivaliq

• Sprout Social's TikTok Marketing Statistics​

  Sprout Social

• Glewee's TikTok Engagement Guide​

  Glewee