Sales & Commercial Lead

Full Time / Remote / $130,000–$180,000 per year base + commission

That British Chick is helping Filament find their next Sales & Commercial Lead.

In this role, you’ll help Filament grow new business by getting in front of the right brands, creating consistent sales opportunities, and turning interest into annual commitments.

This is a senior commercial role for someone who has sold digital media or advertising solutions to brands before and knows how to open doors, move conversations forward, and close new business.

We see this role as a true commercial builder role. This person should be able to sell, sharpen the process, build relationships, create pipeline, and help shape how Filament goes to market in North America.

The core question this role answers every day is: “Are we creating the right opportunities and turning them into revenue?”

About the Role

The Sales & Commercial Lead will own new business growth for Filament. This includes outbound prospecting, brand-side relationship building, sales meetings, pipeline development, deal progression, and closing annual commitments.

This role is both strategic and hands-on. You should be comfortable working warm relationships and true cold outreach. You should also be able to notice where the sales process can improve without needing everything to look like a large enterprise sales organization.

Filament already has a strong sales story and process. The right person will be able to run that motion at scale, make thoughtful optimizations, and stay accountable to revenue outcomes.

About the CEO

Filament’s CEO is calm, thoughtful, and highly systems-oriented. He brings a steady leadership style and tends to think deeply, while still expecting accountability and follow-through from the team.

The right person for this role should be comfortable working with a founder who is easygoing, but not passive. This is a strong fit for someone who can bring commercial urgency, own their number, and move opportunities forward while also contributing thoughtful ideas that help sharpen the sales process as Filament grows.

You Should Be

• Experienced selling digital media, advertising, or software solutions to brands

• Strong at closing new business and breaking into net-new accounts

• Connected to brand-side buyers or able to build those relationships quickly

• Results-driven and accountable to closed revenue, not just activity volume

• Commercially sharp and able to understand how deals move forward

• Comfortable in a scaling startup environment

• A strong storyteller who can make the case clearly and persuasively

• Systems-minded enough to improve the sales process as you go

• Able to work both warm relationships and cold outbound

• Willing to roll up your sleeves and do the work

• Comfortable managing people and operational complexity

• Capable of solving problems quickly

• Motivated by outcomes rather than process for its own sake

• A systems thinker with high emotional intelligence

• Confident acting as a CEO co-pilot

• Able to lead alongside the CEO with judgment, initiative, and accountability

A Few Important Non-Negotiables

We always encourage strong candidates not to self-opt out too quickly. You do not need to match every detail in a job description to be a fit. But in the interest of being honest and respectful of everyone’s time, there are a few true deal breakers for this role:

• Digital media or Digital services sales experience is required

• A track record of closing new business with brands is required

• You must be comfortable owning your number and your outcomes

• You must be willing to operate hands-on in a small startup environment

Core Areas of Responsibility

• Sales & Pipeline Development

• Brand-Side Relationship Building

• Outbound Prospecting

• Deal Progression & Closing

• Sales Process Optimization

• Commercial Strategy Support

In This Role, You Will

•  Build and manage a consistent pipeline of brand-side opportunities

• Run outbound through email, LinkedIn, Apollo, or similar tools

• Create meetings with the right brand decision-makers

• Use Filament’s existing sales story and process to move deals forward

• Close new business and turn interest into annual commitments

• Work warm relationships and true cold outreach

• Sharpen messaging, process, and sales workflows as you learn what works

• Bring commercial instincts to help identify what will move a deal forward

• Stay accountable to revenue outcomes

• Help influence Filament’s go-to-market strategy as the company grows

Interview Process

Our goal is to have this role hired within 30 days.

We aim to move applicants through each stage within 5 business days whenever possible. If we are not moving someone forward to stage 1, they will receive an automated update email. We know these emails can feel impersonal, so we want to be clear: every resume is reviewed by a human before that decision is made.

Interview stages: 3

1. Interview with Scott Konopasek, COO

2. Interview with Jimmy B, Growth Advisor

3. Interview with Erik Van Zummeren, CEO

What Each Interview Assesses

• COO Interview: Baseline qualifications, digital media sales experience, compensation alignment, communication style, and startup sales fit.

• Growth Advisor Interview: Sales process understanding, commercial instincts, outbound strategy, brand-side relationship strength, and ability to create new opportunities.

• CEO Interview: Culture fit, accountability, ownership, resilience, startup adaptability, and long-term leadership potential.

Compensation

$130,000–$180,000 per year base + commission