CRM and Lifecycle Marketing Lead

Contract-to-Hire / Downtown Miami / $70–$78 per hour / $115,000 - $130,000 per year

That British Chick is helping source a Freelance CRM and Lifecycle Marketing Lead for Royal Caribbean Group.

This is a South Florida-based role, or for someone willing to relocate. The role is contract-to-hire, with a plan to convert to full-time within the next three months. Once converted, the expected salary range is $115,000–$130,000 per year.

The role requires being on-site Monday through Thursday in downtown Miami, as the position is intended to convert to a full-time employee role.

This is a strategic individual contributor role for someone with a strong email background and hands-on experience helping build, inform, and operationalize lifecycle marketing strategy.

About the Role

You’ll help operationalize enterprise-wide personalization and omnichannel lifecycle initiatives across digital channels, starting with commercial and transactional email.

This role reports into senior product leadership and sits at the intersection of strategy, marketing technology, governance, and delivery.

You should be comfortable translating strategic direction into delivery-ready work, partnering across product, marketing, digital, CRM, guest communications, data/AI, brand, analytics, vendors, and internal platform teams.

You Should Be

• Strong in CRM, lifecycle marketing, and email strategy

• Hands-on with Salesforce Marketing Cloud or comparable platforms

• Comfortable working across commercial and transactional email

• Experienced in journey orchestration, personalization, triggers, suppression, sequencing, and cross-channel communications

• Highly organized across concurrent workstreams

• Clear and confident working with stakeholders

• Comfortable in a fast-paced, matrixed enterprise environment

• Able to translate strategy into requirements, user stories, acceptance criteria, and delivery-ready work

• Analytical and focused on optimization, performance, and scalability

A Few Important Non-Negotiables

We always encourage strong candidates not to self-opt out too quickly. You do not need to match every detail in a job description to be a fit. But in the interest of being honest and respectful of everyone’s time, there are a few true deal breakers for this role:

• South Florida-based or willing to relocate

• Able to work on-site Monday through Thursday in downtown Miami

• Strong email marketing background

• Hands-on CRM or lifecycle marketing execution experience

• Available for contract-to-hire with planned conversion within three months

Core Areas of Responsibility

• Strategy Enablement & Program Support

• Governance & Cross-Functional Orchestration

• Journey Orchestration & Execution

• Vendor & Partner Coordination

• Measurement & Optimization

• Backlog & Delivery Support

• Enablement & Documentation

In This Role,

‍Strategy Enablement & Program Support

Support enterprise personalization and journey orchestration programs led by senior product leadership

Operationalize omnichannel lifecycle and personalization strategies across CRM channels including email, web, app, and push.

Partner with Product Managers to translate strategic direction into delivery-ready work

Ensure journey execution aligns with governance, compliance, and customer experience standards

Governance & Cross-Functional Orchestration

Own the governance framework defining decision rights, business rules, and communication prioritization

Run the cross-functional working group aligning Marketing, Digital, CRM, Guest Communications, Data/AI, and Brand stakeholders

Journey Orchestration & Execution

Inform the design, build, and optimization of orchestrated journeys across the full guest journey. Execute commercial and transactional journeys in Salesforce Marketing Cloud, leveraging CDP segments and decisioning engine outputs

Support future channel expansion as cross-channel capabilities mature

Vendor & Partner Coordination

Serve as the operational point of coordination for external implementation partners and internal platform teams

Review partner deliverables against acceptance criteria and coordinate internal dependencies

Measurement & Optimization

Execute a relevancy scoring framework evaluating audience fit, content fit, channel fit, timing, and outcome impact

Partner with analytics to monitor journey performance and engagement metrics

Support the shift from volume-based measurement to blended scorecards balancing reach with relevance

Backlog & Delivery Support

Translate business needs into requirements, user stories, and acceptance criteria

Maintain and refine a prioritized backlog aligned to enterprise personalization goals

Partner with developers during agile sprints to clarify scope and unblock delivery

Enablement & Documentation

Contribute to documentation for journey frameworks and orchestration standards

Support Centers of Excellence enablement through process definition and knowledge transfer

What You Bring

5+ years in CRM, lifecycle marketing, personalization, or journey orchestration

Hands-on experience with Salesforce Marketing Cloud or comparable platforms

Familiarity with CDPs such as Treasure Data, decisioning tools, and experimentation platforms

Experience supporting enterprise-scale personalization in multi-brand or multi-channel environments

Familiarity with agile delivery, cross-functional pods, and external partner coordination

Skills That Set You Apart

Strong grasp of journey orchestration, triggers, suppression, sequencing, and cross-channel lifecycle communications

Excellent communication and stakeholder collaboration

Highly organized with strong attention to detail across concurrent workstreams

Analytical mindset focused on optimization, performance, and scalability

Comfortable in fast-paced, matrixed enterprise environments

Compensation

$70–$78 per hour during the contract period. Planned conversion within three months

$115,000–$130,000 annual salary once converted