Social Media Tips
If Instagram makes you go ugh.
Then you are not alone! Working in the social media landscape
can seem like a moving target with rules that keep changing.
For people that are new adopters or are small businesses trying to utilize this form of advertising, I sympathize, truthfully Social Media is a bit of a guessing game for everyone.
However, stressing out about your social media followers is bad for goal setting so I've created some easy social media tips and best practices to follow to take the edge off.
#1. Post consistently and frequently.
Creating content, posting, and writing is time-consuming, but if done correctly it is so worth it. In most scenarios, one post a day is a good place to start. Remember Social Media is not a one size fits all, so if you are limited on time, just pick one channel and focus on that.
#2.Keep it authentic and engaging.
If you're managing or promoting a brand or product, don’t oversell, keep your photography game polished but be sure to include some behind the scenes or other interesting tidbits that keep your brand “real”.
Faces, and places is a good rule of thumb.
#3. Your Instagram account is not the prom queen.
You do not need to have the biggest following to achieve maximum results!
Quality over quantity is the metric you should be using to measure your success.
Think of your social media account as a magnet in the middle of a large crowd, only pulling to it people that are attracted and interested in what you are posting.
For example, if you are a surf shop in Hawaii, it makes no sense for you to use hashtags unrelated to your topic. EG: Don’t #hotdog when talking about surfboards.
#4. Say no to robots.
It is so tempting to utilize other methods to grow your Instagram account,
I know the temptation for “overnight” results is real. Trust me when I tell you, follow/unfollow, or auto bot growth is ultimately bad for business.
Thinking of buying followers, don’t do it!
I highly recommend that you don’t utilize follow/unfollow techniques,
or engage with Instagram apps or services that claim to “boost” your following.
You may “grow” your account quickly but the overall health of your account will be so muddied you won’t get the authentic engagement you should be reaching for.
#5. Remember to have fun!
Social Media is all about interaction with your audience, it's ok to keep things playful and engaging. Try using Instagram polls, or stories. Pose unusual questions to gain interactions. It works!
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A version of this can also be seen on Ellevate NETWORK.