BOOK RECOMMENDATION

Starting a business? Essential reading

Suggested by: Laura Little

For: Startup Business Owners 

Why: "I absolutely loved this book! I'm an avid reader, and anything to do with startup or business motivation always gets me excited. If you admire Richard Branson you'll love this. As a former CEO that's been through some tough times Horrowitz "brutal honesty" was refreshing to hear. So often books focus only on the successes not on the pain of getting there. This book is probably #1 on my must have reads for anyone thinking of starting a business." 

 

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Author: Ben Horrowitz 

Author: Ben Horrowitz

Author: Ben Horrowitz

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

Purchase on Amazon

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